Dr. Berg is fourth-generation chief executive officer (CEO) of Vitamix, a 100-year-young, family-owned, mid-market manufacturer of high-performance blending equipment for the consumer and foodservice commercial markets. Dr. Berg was named executive vice president (in 2007), then president (2009) and CEO (2011). Under her leadership, Vitamix has become the world leader in high-performance blending and led the company to organic growth of more than 400%. She created a sustainable business model that enables Vitamix to nourish the zest for life by igniting the personal passion of each employee and customer. Dr. Berg received a Bachelor of Science in Business Administration (concentration in Hospitality Management) from Bowling Green State University (Bowling Green, OH) and a Master of Business Administration (concentration in Service Management and Service Marketing) from Washington State University (Pullman, WA). Dr. Berg’s research on purpose and employee engagement has been published, and in 2016 it earned her a Ph.D. in management from Case Western Reserve University’s Weatherhead School of Management.